What is ChatGPT?
Chat GPT or with its full name is Chat Generative Pre-training Transformer – A product of OpenAI, a company specializing in the field of artificial intelligence (AI). Chat GPT can answer complex questions in many areas in a coherent way, and straight to the point of the question. In addition to answering questions, Chat GPT is also very helpful in giving advice or ideas. Although Chat GPT has been learning all of humanity’s knowledge up until recent years, it cannot answer questions regarding future events.
Features of ChatGPT?
ChatGPT can also be used to create interactive storytelling experiences, allowing users to explore and learn from the virtual world.
With ChatGPT, users can use it for the following purposes:
- Create responses in chat bots or virtual assistants to provide more natural and engaging interactions with users.
- Brainstorm content ideas about keywords or topics.
- Create personalized communications, such as email responses or product recommendations.
- Create marketing content like blog posts or social media updates.
- Translate text from one language to another.
- Summarize a long document by providing the full text and ask Chat GPT to create a shorter summary.
- Use chat bot-generated replies to create automated customer care tools.
Rated as a more powerful tool than any chatbot ever available before, Chat Open AI GPT can write college-level essays, write novels, write content… Along with that, ChatGPT can also write letters, compose music, poetry, design or even debugging in programming. Many people have used Chat Open AI GPT to do the above, making this AI smarter and smarter.
This tool can help marketers create meaningful conversations with customers. It will give the brand a unique, personalized approach to engaging customers. Besides, brands can also interact with their customers in new and unprecedented ways.
This tool will help brands provide better customer service while building customer relationships, driving sales through improved customer experience. Not only that, here are some benefits that ChatGPT brings to Marketers.
1. Influencer Marketing
Andy Gray from The Gray Agency has had ChatGPT experiences related to Influencer Marketing:
“We needed to create some TikTok advertising scenarios for clients related to Influencer Marketing. Andy used ChatGPT to create a scenario with requests coming from customers. The script includes recommendations, scene analysis, and script information.”
Andy commented that ChatGPT’s recommendations from the very beginning were impressive. Although he thinks that ChatGPT is unlikely to replace advertising in the future. But this tool is an incredible source of inspiration to get started. Within 10 minutes, ChatGPT gave him basic recommendations. Typically, the average time is half a business day with multiple employees working on a similar project.
2. Instagram pots
According to experts, users can leverage ChatGPT to drive sales. However, this technology can only help, not replace, marketers. ChatGPT can be leveraged to support multi-channel Marketing.
ChatGPT can completely support users to create Instagram posts. In addition to providing the usual short content, ChatGPT also comes with emoticons and Hashtags. However, users need to double-check the content before posting.
3. Subject Line for Email
Subject lines are very important in email marketing campaigns. So whether ChatGPT can create subject lines for Email. Dave Chaffey from Smart Insight discovered the best process for creating engaging subject lines for emails.
According to Dave, ChatGPT has also suggested subject lines for Emails. However, the content is rather generic rather than engaging content. Therefore, the suggestions from ChatGPT are for reference only and need to be adjusted by humans.
4. Sales Email
Text Cortex’s Baris Sen detailed step-by-step ChatGPT for creating promotional assets. According to him, successful promotional content is about providing value to a specific group. Then it’s about engaging them and getting them to act on the next steps.
But to use ChatGPT to create content, users need to follow some requirements:
- Provide some context. This is extremely important, you must provide detailed information about what you want the AI to generate.
- Define mission and goals. You need to set a goal so that ChatGPT can do exactly what you want. At the same time, these requirements help ChatGPT to self-regulate.
- Content orientation for ChatGPT. You just need to suggest the content direction that you are aiming for the tool. This will help ChatGPT to adjust the tone when creating Marketing content.
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Learn more about gumi Solutions
gumi Solutions is an agency specializing in the application of interactive technology in Marketing communication activities. The company has strengths in consulting and designing technology solutions (AR/VR, interactive web, virtual event, system building & development, web/app) for events and Brand Activation activities. With extensive experience working with agency partners, brands and organizations in the Vietnamese and Japanese markets, gumi Solutions always strives to provide innovative technology application experiences. and increasingly user-friendly, contributing to the success of the advertising communication campaign.
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